This piece of research was launched by Positive Impact and Wonderful Copenhagen at the Sustainable Brands conference 2016 in Copenhagen.
During the Sustainable Brands conference'16 in Copenhagen, Denmark Positive Impact and Wonderful Copenhagen Convention Bureau launched a piece of research that asked, "Is a Brand's Sustainability Commitment Evident in their Events?".
The New Normal: Establishing the UK as a global leader in event sustainability’ is the first in a series of Positive Impact reports. In December 2014, Positive Impact Events and Nick de Bois MP, Chair of the All Party Parliamentary Group, convened a group of event and sustainability experts from a range of organisations including Anglian Water, Barclays Bank, Leeds Beckett University, the Greater London Authority and IMG.