Aurora Dawn Reinke

As a sustainability consultant, speaker, teacher, and researcher in the hospitality industry, I am passionate about raising awareness of the ripple effect sustainable tourism has on people and places globally. I believe in compelling learning experiences that help people truly grasp sustainability opportunities, and practical integration and implementation of sustainability that results in action and impact.

A quote from Fernando Trías de Bes captures it best: "better a mediocre idea with brilliant execution, than a brilliant idea with mediocre execution." Some of the most meaningful sustainability solutions are just average ideas, but fall short of their potential brilliance due to poor engagement and execution.