A graduate of the University of Surrey, Heather had roles with DeVere, InitialStyle Conferences and Quality in Tourism before forming her own business in 2010 providing services to a diverse range of hospitality organisations. In her role as Association Director of ABPCO she has used her business skills to focus on ‘Promoting Excellence in Association Conferences and Events’ and to grow the engagement, membership and the surplus of the association and is thrilled to be the Association Director in this their 30th year. Heather is also a Director of Hospitality Assured a business which helps hospitality organisations achieve competitive advantage through business and service excellence. Heather sits on the Executive Board of the Institute of Hospitality. Heather believes that all hospitality and events businesses should consider how to integrate corporate social responsibility into their business planning and operational delivery models, and works hard to help organisations see how they can achieve this.