"I am the founder member and Co-ordinator of Rural Tourism Network which hopes to build global partnerships and networks that will provide communication platforms which enhance sustainable village-based tourism practices, cultural and natural heritage, environmental conservation, climate change adaptation & mitigation and effective policy frameworks that facilitates a shift towards a green economy."
Rural Tourism Network has adopted the 4 C's criteria:
1.Company- managing the longterm bussiness sustainability of community based tourism enterprises
2. Conservation- conservation of natural and cultural resources used for tourism
3. Community- enhancing benefits for host communities at tourist destinations by involving the locals in planning, decision making, fair labour, product development and services
4. Customer- ensuring authentic destination experiences for tourists