As an active member of MPI and PCMA Northern California, with a B.A. in Marketing & Communications from CSU, Sacramento and over 20 years of event industry experience, Roberta is an effective program manager who has held a variety of positions from Marketing Events Program Manager at both Lawrence Berkeley National Laboratory and Macromedia to President of The Plan, an independent event and marketing consultancy.
Roberta is currently the consulting Executive Producer for Avista Audio Visual Rentals & Events. She is dedicated to business development and providing Executive Production services for a variety of clients including: Salesforce, PayPal and Google. She has recently produced events with programs that featured Suze Orman; Parker Harris (co-founder of Salesforce); Steve Wozniak; and was honoured to work with Maya Angelou prior to her passing. Her speciality is design and management of face-to-face event programs for senior level and internal teams.
Roberta is highly experienced in the production of hybrid programs that incorporate video and multimedia, satellite broadcasts, web conferencing tools and webcasts. Roberta enjoys the program management process, especially supporting clients while establishing their objectives and vision, elevating the original vision by adding creative elements, and then managing all the details to successful completion. She has been an invited speaker for the Advanced Learning Institute and the Bay Area Business Alumni Association.