Ruth is a committed sustainability professional with experience working in a FTSE250 and FTSE100 environment delivering sustainability strategy, high level reporting, stakeholder and employee engagement, supply chain management and business change. She is passionate about sustainable business and producing results whilst retaining a commercial focus.
Ruth was previously Group Head of Sustainability for the Thomas Cook Group plc, where she was responsible for leading and overseeing the Group wide sustainability functions; developing, implementing and coordinating strategy and operations across 22 countries and in a FTSE100 business. She is on the advisory panel for the International Centre for Responsible Tourism and works with events companies and venues as well as tourism businesses to support strategic sustainability implementation and creation of better business.
“Sustainability – it’s not green or eco, it’s just better business.
When most people working in business hear the word ‘sustainability’, they think of going green –recycling and switching lights off. What does this mean for my customers though, what do I need to do? That’s just something extra to do and we have enough work to do already.
But sustainability isn’t something new or something difficult – it’s just about better business. Business being more efficient, business working with and supporting people, business attracting and motivating employees, business protecting and enhancing reputation, business future proofing and business making profit.”