What is a Roadmap?
A roadmap is a visual plan that communicates where you want to get to, and can be shared with your customers and supply chain. A good roadmap will have at least one objective which your customers and supply chain can help you achieve and a number of inspiring ideas and tactics which you can work towards.
An excellent roadmap will have numerical targets which the roadmap creator can measure progress towards. Everything on a roadmap should be relevant to the roadmap creator (for more advice on identifying your issues which is also part of ISO 20121 visit https://www.sustainableeventsltd.com/
Why create a Roadmap?
To know where you are going and to give your clients, supply chain and peers a way to help you get there! It demonstrates:
- Sets targets
- Good planning
- Strong communication
- Provides a guide for everyone involved
3 steps to create a Roadmap
1. Gather a team and ask them what issues + challenges are we facing + create a list
2. Choose the issues which you have some control over + which could make the biggest positive impact and identify 1 action you could take to address the issue e.g. issue waste at your events (action) – ban single use plastic bottles at your event. (Put these on your roadmap around the road)
3. Identify broad objectives which everyone will understand + which you can crack e.g. measure your impact / educate your team / decrease your food waste (Put these on the road on the roadmap)