Case Study: Finland Event Industry Association
Advancing Sustainability with ISO 20121:2024
In partnership with Finland’s Event Industry Association, Positive Impact designed and delivered a fully funded one-year ISO 20121:2024 training programme.
The initiative invited 10 leading organisations to participate and implement event sustainability management practices across their operations. This programme not only provided practical tools and knowledge but also showcased Finland’s leadership in sustainable event tourism on a global stage.
““By funding this initiative, we are positioning Finland as a frontrunner in sustainable events and supporting our industry partners and suppliers with the tools to make real change.”
”
Objectives
Equip participating organisations with the materials and resources to implement ISO 20121:2024.
Build a community of practice across different sectors of the events industry.
Position Finland as a leader in sustainable events.
What Participants Received
Each participating organisation was provided with access to:
Monthly leadership calls with peer group
Ongoing support from Positive Impact experts to guide implementation.
30 minutes a week Action Plan to encourage getting started
One-year fully funded ISO 20121:2024 course with structured learning modules.
Dedicated and branded online portal
Access to a dedicated Resource Library including templates, toolkits, and case examples.
FULLY FUNDED
10 INVITED
1 YEAR
Impact and Outcomes
10 organisations began the journey towards ISO 20121:2024 certification.
Cross-sector collaboration fostered between participants such as Live Nation and other event stakeholders.
Finland demonstrated global leadership by funding and championing sustainable event practices.
Created a model that other destinations and organisations can replicate.
““This course gave us not only the knowledge of ISO 20121:2024, but also practical tools we could apply straight away.” ”
““Being part of a cross-industry group was inspiring – we learned from each other as much as from the materials.””
Why This Matters
This programme demonstrates how national tourism boards and industry leaders can:
Invest in capacity-building for sustainability.
Showcase leadership on the international stage.
Provide a replicable model that other destinations can adopt.
Call to Action
Interested in developing a similar programme for your organisation, city, or country?
👉 [Contact Positive Impact] to learn how we can tailor this model to your needs.