Is a brand's sustainability commitment evident in their events?
This piece of research was launched by Positive Impact and Wonderful Copenhagen at the Sustainable Brands conference 2016 in Copenhagen.
During the Sustainable Brands conference'16 in Copenhagen, Denmark Positive Impact and Wonderful Copenhagen Convention Bureau launched a piece of research that asked, "Is a Brand's Sustainability Commitment Evident in their Events?".
The research consisted of both qualitative and quantitative research ; Qualitative research took place in the form of interviews with four global brands including WWF, Enterprise Holdings, VMware and BBC. This was combined with a survey distributed amongst event industry professionals. The information was gathered and this research piece shows what we found...