Gender Equality

This month, as part of International Women's Day, our theme is 'How can the events industry use gender equality to promote a sustainable future?'


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The United Nations states that gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous, and sustainable world.

By providing women and girls with equal access to education, decent work, healthcare, and representation in political and economic decision-making processes, the UN believes this will fuel sustainable economies and benefit societies and humanity at large. 



Monthly Interview

This month as part of our #CollaborateforGood series we spoke to Sandja Brügmann, a sustainable communication, business and sustainable leadership thought-leader, international speaker, author & founder and managing partner of The Passion Institute.

Sandja discussed the importance of collaboration and how we can collaborate most effectively: "Collaborating has become the cornerstone on my own leadership journey. The vision is the same: how do I create positive impact in the world through my life? Where before I was focused on the big vision, now I am more focused on the individual people I collaborate with. My focus of where I nurture is on the individual level of one-on-one relationships."

Underlying the gender equality challenge is a lot of unconscious biases, in both internal barriers -so each person inherently carries these biases themselves— as well as external biases that are culturally engrained. The most important thing that we can all do shift that agenda is to work on our subconscious biases, and catch ourselves.
— Sandja Brugmann
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Sandja also shared with us her tips on a sustainable approach to the events industry:

Featured Case Study

At Positive Impact we know it is only possible to tell the story of the power of events in collaboration. This year our theme is #CollaborateForGood and as part of this, we are creating media collaborations that make a difference. 

To give you more idea of how our media collaborations work (with the goal you may get inspired on your own collaborations) we spoke to Carina Bauer from The IMEX Group. See the full case study by clicking on the button. 

This month's roadmap

A Roadmap is a visual plan that communicates where you want to get to, and can be shared with your customers and supply chain. A good roadmap will have at least one objective which your customers and supply chain can help you achieve and a number of inspiring ideas and tactics which you can work towards.

This months road map focuses on the sustainability journey of VMware, and is designed to give organisations and individuals guidance towards more sustainable business practices. Take a look!

If you would like your own roadmap use our website and create your own roadmap for FREE or for a tailored one contact us at

Support us

At Positive Impact we work to provide sustainability resources and education materials to all. It is essential for us as a not for profit, that we have the support of others to enable us to reinvest any money received through donations straight back into providing more education for everyone, and moving one step closer to creating a sustainable event industry. In essence, by making a donation you are supporting us and more importantly are a key part in our mission to create a sustainable event industry.  Support Positive Impact to achieve our vision of a sustainable event industry.