Royal Caribbean International Case Study
This month, we focused on the UN Sustainable Development Goal, Life Below Water. This goal aims to conserve marine resources and develop sustainable methods and practices to utilise them.
As we use our case study series to explore the potential of our industry to inspire and deliver on the United Nations Sustainable Development Goals, Royal Caribbean International was a clear choice for this case study! Royal Caribbean International has been at the forefront of marine conservation, developing innovative initiatives and setting ambitious goals.
Royal Caribbean International was founded in 1968 and is one of the largest cruise ship companies. It has an enormous effect on the Caribbean, being the most popular cruise destination, and has brought in more $7 billion to the State of Florida. As of 2008, Royal Caribbean International owns 22% of the market share in cruise line operations. The company has a fleet of over 25 ships, split up into 8 different classes and has cruises to over 300 destinations, all over the world.
Although in the tourism and events industry, Royal Caribbean International acknowledges that healthy oceans are 100% critical to their business. The company is known for their innovative approach to marine conservation, installing advanced purification systems on their ships and partnering with environmental research charities.
However, Life Below Water isn’t the only Sustainable Development Goal Royal Caribbean International supports. To find out more of Royal Caribbean International’s sustainable work, please click below!